When I knit a scarf for a friend I try really hard to choose a yarn and pattern that I feel suits them. I've succeeded in some cases, and not so much in others. One of my friends is very outgoing, friendly, and cheerful. I therefore chose bright colours for her scarf, not realizing the somewhat obvious fact that she rarely wears bright colors. She admired the lace scarf I made for another friend, so I decided to make her one too.
She seemed much happier with this scarf, especially since (it may be a bit difficult to tell in this photograph, but she's wearing a green shirt with white flowers) she matched the scarf quite well!